Blogging: Why It Matters To Develop The Student Brand

A lesson for students

Two weeks ago I stepped into the 7th grade language arts classroom to help two teachers and their students out with some ideas about blogging. I had a blast connecting with students and sharing my very limited knowledge about blogging and publishing our voice.

For the lesson I did not give a “how to” presentation. Instead I decided to shift to the bigger picture of branding and publishing our voices. I wanted them to realize that everything they do online is building their brand from Instagram to Vine to the school blog posts they will be writing. Many do not realize the reach, the impact, and paths they are creating by what they share. I wanted to help them see that school assignments posted to the world wide web builds their brand, builds their voice, and is one more step for them to determine how they want to be viewed.

I made a recording of my lesson by using Mix. I also downloaded the video and posted to YouTube as well. When I made the recording I had a serious head cold so I apologize if I sound a little drab.

Anytime I discuss, present, or teach about writing and publishing work I always spend time reading one of the best books about writing.

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Everybody Writes by Ann Handley is a book that has highlight after highlight, rehighlights, and notes in the margins from years of use. I use this book a half of dozen times each year.

And I also use and reference another writing book that is a staple for any educator.

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Reinventing Writing by Vicki Davis is another book where I read over and over again throughout the school year. This comes from a teacher who is in the classroom teaching and writing from experience. It covers just about everything an educator needs when it comes to writing with students today.

If you have questions, further ideas, and/or any critique/feedback please let me know. Feel free to use. If you would like a copy of the slides or anything mentioned, then just let me know.

I am curious about what ideas you share with your students? How do you help them realize the importance of the published work they create? What techniques have you found to helpful to help them understand?

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