I challenged our students to develop a logo for our #bettpassion project that we could use to brand what we are trying to achieve. This is a vital element to our social media presence and what we want to accomplish.
Reading Simon Sinek I realized I failed my students. I don’t want a logo. I want a SYMBOL.
A logo is just an image. It really is a thought that remains stuck on the WHAT.
We want a symbol. A symbol reinforces the values of #bettpassion. Many companies have logos that we can identify, but if you ask about their WHY nobody can answer. We don’t want to fall in that category. We want people to see our symbol and know our WHY.
It will be our jobs to explain our WHY and get that message out to the world so the logo becomes a symbol of the essence of what we are attaining to do.
We want to be the flag that sits on the right arm of soldier.